EARLY STAGE

KI is focused on the early stage of a technology company’s Technology Adoption Life Cycle (TALC) from its formation through to its scaling up.

This is the point in a TALC where 80% of an early stage technology company’s value is created when begins to scale up by “traversing the traction gap” and “crossing the chasm” in order to become the dominate player or “gorilla” in its initial target market.