ABOUT

OUR COMPANY

Established in 2012 in Lyon FRANCE Keating International (KI) is a specialized corporate finance and advisory firm focused on supporting early stage technology companies solving problems in the electrical energy sector with the next generation of advanced technologies.

EARLY STAGE TECHNOLOGY COMPANY CHALLENGES

Management of an early stage technology company in the electrical energy sector have two challenges.

Maximizing the economic value of a company’s growth and growth opportunities is first.

Maximizing shareholder wealth by translating that economic value into market value is the second.

Achievement of the first challenge depends upon management’s investment, operating and financing decisions.

Investment decisions focus on the selection of capital strategies in which to invest, harvest and sell in order to generate returns on investment of capital in excess of the cost of that capital.

Financing decisions focus on supporting investment decisons with the lowest possible average cost of capital.

And operating decisions focus on the selection of business strategies by which to compete in chosen markets at operating margins which generate profit in excess of the cost of capital.

Achievement of the second challenge depends upon the ability of the management of an early stage technology company to control the creation of the company’s valuation and create demand for the company’s stock by

maintaining its Competitive Advantage Gap (GAP) over its competitors by its choice of focus in the selection and continuous development of core product and/or services and the execution of sales and marketing to maintain its GAP over its competitors; and,
by disciplined financial control and performance within its core products/services to establish and maintain its Competitive Advantage Period (CAP) or its ability to produce sustainable growth in sales and earnings in the face of increased competition.

OUR MISSION AT KI

Our mission at KI is to provide corporate finance and advisory services designed and proven to successfully support its early stage technology company clients in the electrical energy sector by helping each company

maximize the economic value of the company’s growth and growth opportunities,
maximize the shareholder wealth of each company by turning that economic value into market value; and,
do it in less time and at a lower cost.

OUR APPROACH

To successfully complete this mission KI has developed a stage and sector focus that is driven by a proprietary problem-oriented and research-driven approach that it uses to

develop the investment, operating and financing insights from early stage technology companies operating within the electrical energy sector that it needs to design and optimize its fundraising, M&A services and go-to-market services
in order to meet the demands of its early stage technology company clients for providing informed and sophisticated advice that
will allow each early stage technology company client to maximize their growth opportunities and the value inherent in these opportunities in less time and at a lower cost.

OUR OPERATING PRINCIPLES

To successfully design and execute its problem-oriented and research-driven approach in providing its corporate finance and advisory services at KI we follow a well-grounded set of operating principles which are as follows:

radical open-mindedness,
simplicity,
confidentiality,
repetition,
security/confidentiality,
surprise,
speed,
relentless effort; and,
purpose