Strategic Planning

Strategy and execution in the form of developing and executing the right go-to-market plan for a new technology-based product or services is an endeavor unlike any you will face in another sector.

 

Here, in the technology industry, the environment is completely different and changes in such a rapid fashion at each stage of growth that the standard strategy and execution models that you might have learned elsewhere outside of the technology industry probaly won't lead to a successful outcome.

 

Instead, it is in this arena that managers and executives subject their companies to the properties of the Technology Adoption Life Cycle (TALC) - the leading market development model for bringing technology-enabled innovations to market.

 

                     

 

In the TALC model arrays of market forces come to prominence and recede at various times in the cycle, causing companies to make various acccomodations, each change seeming to repudiate the principles that drove success in the previous phase. 

 

It is an intellectual challenge just to grasp what is going on and why these changes are mandated. But, it is an even more of an emotional management challenge to lead a group of people through the changes needed to adjust to, adapt to and overcome the obstacles at each phase of growth in the TALC. 

 

Again and again, you will be asking the people you will lead to change the strategy and implement tactics that a year or two previous were the keys to their success.

 

As you will learn, the ride - across chasms, through bowlling alleys, up into tornados and onto Main Street - is not a normal journey that you would usually face in bringing products and services to market in non-technology companies.

 

We can help as Keating Internatonal, or in cooperation with our partners at the Chasm Group, to assist your company in successfully completing this journey by utlizing the methdologies outlined in the book by Geoffrey Moore, Chairman of the Chasm Group, entitled, "Crossing the Chasm".

 

Methodologies that will allow your company to put in place the right strategy and go-to-market plan for each specific phase of growth in the TALC for your new technology-based product or service to successfully bring it to market.