Services

At Keating International our mission as a technology investment bank is use our service offering to support our clients in their efforts to successfully take a new product or service through its Technology Adoption Life Cycle (TALC) to become the dominant player or "gorilla" in their target market segments.

                                          

 

Our competitive advantage as a technology investment bank is that we believe that by knowing how a target market segment is being developed by a company in order to become the dominant player or "gorilla” in it we can better understand the level of its power and the nature of its competitive advantage.

 

By combining this understanding of a company’s positioning strategy in its target market segment, the level of power it has created in it and the nature of its competitive advantage, with our deep knowledge of its target market segment developed from our proprietary research methodology for identifying, selecting and developing relationships with end-users within it, we are better able to serve our clients.

 

More specifically, with this knowledge and understanding we are better able to serve our clients 

  • in providing clients with "crossing the chasm" go-to-market planning and execution services;
  • in helping clients in raising the necessary amount of money at the right valuation from the right investor(s) from its Pre-Seed through to its Series C Round or
  • in helping clients acquire a company, merge with another company or find a buyer with the same "value creation" plans in order to grow and scale their companies more quickly and at a lower cost than they could as a stand-alone company.