Research

Building value in the global electronics industry depends upon the ability of an early or expansion stage company to bring a new product or service to market in a cost-effective manner at the right time. 

 

As Keating International we are driven by a proprietary research methodology developed to consistently monitor the trends in the global electronics industry in order to identify discontinuous innovations that will become the next winners.

 

This proprietary research methodology basically follows several steps including the following:

 

1. Identify the right trends in the global electronics value chain.

2. Select out of these trends those technologies with novelty and impact for

    end-use customers.

3. Validate novelty and impact with existing or potential end-users/customers.

4. Determine the position of the novel technology in its Technology Adoption Life

    Cycle (TALC).

 

          

 

5. Calculate the power of the novel technology to determine whether or not it is

    the standard or will become the standard in the global electronics value chain.

6. Estimate the value of the technology as a stand alone product or whole

    solution.

 

From our research we've always found that sector trends create change. Change drives strategic positioning.  Exceptional early and expansion stage companies that manage to sustain growth are well-positioned to capitalize on this change.

 

Combined with the right product or service and go-to-market plan at each stage of growth in the TALC these exceptional early and expansion stage companies will have a high probability of success in "crossing the chasm" and becoming the"gorilla"in the global electronics value chain.