Fund Raising

Keating International provides fund raising services in a different way than most traditional advisors.

 

As professionals, with a combination of technology startup, investment banking and Venture Capital experience, it's our belief that a fund raising advisor can be very useful in supporting an early or expansion stage company in raising its seed or Series, A, B or C Rounds. But, that it's still the responsibility of the management of the company to lead the fund raising process from the beginning to the end.

 

Why? Investors want to see that you and your team are capable of handling any operation that your company will need to execute during the Technology Adoption Life Cycle (TALC).

 

However, the majority of experienced investors usually don't have any problem with finding out that you've brought in an outside fund raising advisor - especially one with experience as an entrepreneur or venture capitalist with a proven track record of adding value in the fund raising process - in a cost-effective manner to support you and your team during the fund raising process.

 

As a result, we can bring our experience in these areas and a proven track record in the form of a supporting role to your company in raising equity finance from corporate and financial venture capital investors for each stage of growth in your company's Technology Adoption Life Cycle (TALC). 

 

                    

Our real value-added is our research-driven methodology that we've developed to consistently monitor the trends in order to identify discontinuous innovations that will become the next winners with our focus market sectors.  

 

As a result, we usually know how to correctly position a client and present it in the right way to the right investors at the right time in order to drive forward the maximum value for your company. 

 

To do so we utilize a proprietary process that basically consists of the following steps in supporting your company during the fund raising process:

 

1. Project Assessment and Fund Raising Strategy Development

 

2. Dilutive and Non-Dilutive Funding Sources Review

 

3. Selection of Funding Sources

 

5. Preparing the Marketing Materials

 

6. Contact and Development of Interest from Funding Sources 

 

7. Organizing the First Call/Meeting with Funding Sources

 

8. Building the Interest and Relationships with Funding Sources

 

9. Moving to Term Sheet with Funding Sources

 

10. Completing Due Diligence with Funding Sources

 

11. Closing the Round with Funding Sources

 

12. Managing Investor Relationships

 

13. Preparing for the Next Round of Financing or Exit

 

Our investment round focus is usually from a Seed Round to a Series C Round.

 

In addition, working with specialized partners, we can help your company raise non-dilutive governmental support from local, national or regional programs that can be sourced for different uses at different stages in the execution of your growth strategy.

 

Investment Rounds

 

• Friends and Family: F&F capital is the starting point of the company that is often used for basic administrative details including corporate formation, market research and the creation of a business plan.  Typical Round Size: F&F rounds can be as small as $5K and as large as $500K. Investment Structure: Convertible note or common stock. Hurdle For Next Stage: Business plan; management team.

 

• Seed: Seed investments are typically provided to companies that have a business plan and a management team, but do not have a product. At this point, companies are raising money based upon an idea and a team. Typical Round Size: These are typically $100-500K but can be as large as $1M.  Investment Structure: Convertible note or common stock. Hurdle For Next Stage: Product.

 

• Series A: The word “Series” implies institutional money (money invested by a VC). The letter “A” means that it is the first institutional round. By the series A most companies have a product that is ready (or close to ready) to take to market. Typical Round Size: These are typically $2-5M but can be as little as $1M and as large as $10M. Investment Structure: Participating preferred stock. Hurdle For Next Stage: Market adoption.

 

• Series B: Typically in order to raise a Series B the company needs to have demonstrated market traction, further developed the business and recruited a more robust management team. Typical Round Size: These are typically $5-10M but can be as little as $5M and as large as $20M. Investment Structure: Participating preferred stock. Hurdle For Next Stage: Growth.

 

• Series C and beyond: After the Series B round the required achievements more frequently vary by company. Some companies are nowhere near profitability and need more capital to stay alive and others are profitable but need capital in order to accelerate growth. These are typically $20 – 100.0 million. Investment Structure: Preferred and Common Stock. Hurdle for Next Stage: Profitability.